Bardeen

Bardeen is a browser-extension-first workflow automation engine that lets users build 'playbooks'—event-driven automations chained across web applications like LinkedIn, Salesforce, HubSpot, Google Sheets, Notion, and Slack—without writing traditional backend integration code. Its core architecture runs client-side inside the browser (Chrome, Edge, Brave), using a DOM-aware scraping engine to extract structured data from arbitrary web pages and a rules engine that maps triggers (time-based, event-based, or manual hotkey invocation) to multi-step actions across connected APIs. Unlike server-side iPaaS tools such as Zapier or Make, Bardeen executes much of its logic locally in the user's authenticated browser session, which lets it automate actions on sites without official public APIs by simulating authenticated user interactions. The platform's primary use cases center on GTM, RevOps, and recruiting workflows: enriching CRM records from LinkedIn profiles, scraping lead lists into spreadsheets, auto-logging meeting notes, and triggering Slack or email notifications based on CRM field changes. Bardeen layers an LLM-powered 'Magic Box' on top of this engine, allowing users to describe an automation in natural language and have the system generate the corresponding playbook by mapping intent to its internal action/trigger schema and available app connectors (100+ pre-built integrations plus a generic HTTP/webhook action for custom API calls). Bardeen targets a hybrid audience of non-technical operators and technically-inclined RevOps/growth engineers who need to stitch together SaaS tools quickly without standing up dedicated middleware. While it doesn't expose a formal SDK or support arbitrary custom code execution, it does support webhook triggers, custom HTTP requests with header/auth configuration, and variable interpolation across steps, making it usable as a lightweight glue layer for teams that don't want to maintain a Zapier/Make instance or write Python scripts for browser scraping tasks.