Asana

Asana is a work management platform designed for cross-functional teams to plan projects, assign work, track deadlines, and connect daily tasks to strategic company goals. Founded in 2008 by Facebook co-founder Dustin Moskovitz, Asana is used by over 135,000 paying organizations including Spotify, Amazon, Airbnb, and the United Nations. Unlike Linear (focused on software engineering) or Jira (enterprise SDLC), Asana targets a broader audience including marketing, HR, design, legal, and operations teams — anywhere cross-departmental work coordination is needed. Its multi-view project workspace supports lists, boards, timelines (Gantt charts), calendars, and workload views, making it adaptable to different team workflows without requiring separate tools. Asana's Goals feature (part of Business tier) creates a direct link between individual tasks and company-level OKRs, giving executives real-time visibility into goal progress without requiring manual status reports. Asana Intelligence (AI) adds automated task prioritization, meeting agenda creation, and status update summarization.